The story starts in Bali, one of the most beautiful Islands in the world, renowned for its plethora of cultural influences and handicrafts. It was here among the salty sands and calming waves that NATALIE ALEXANDER founded PALMA. Opening herself up to the rich landscape and cultural paradoxes, she began the label specializing in hand printed silks, organic cottons, and leather goods. Through 13 years this label has been growing in its success and is sold throughout Australia, in over 200 boutiques and major stores. The continuation of PALMA's loyal base and following comes from its undeniable quality , unique design, and its amazing "walk off the shop floor" natural ability. Each summer dress, maxi, kaftan and accessories, embrace the lifestyle we all love to live each and every summer. From casual beach days, poolside parties, to nights under the stars - PALMA pieces are stand outs. Made from the finest rayons, cottons and silks, of unique design, often hand made and finished. PALMA beckons you to live summer to the fullest. Embrace each day and enjoy it feeling truly beautiful, bringing attitude, elegance, fun and a feminine touch to any woman.