When the Dutch designer Eug?nie de Bl?court emigrated from Amsterdam to Bali she was 23 years old and felt the sacredness and inviting influences of Islands culture instantly. As a foreigner Eug?nie (Jenny) adapted this peaceful way of life and her inspiration for Joy Jewellery was born on Islands rich & magical culture. Until this day she benefits from her meditation sessions and Hindu Dharma (a form of Hinduism practiced on Bali), wherein everybody is allowed to be different and therefore it encourages people to develop and grow their own unique personality. Joy Jewellery started its astonishing journey in 1996 through the most exiting places of the world. From Tokyo to Singapore and from Melbourne to Los Angeles where she designed for Madonna and Beyonc?. The Dutch designer did not forget her roots and is thrilled to see her handcrafted jewellery also embraced all over Europe and Africa.
Consciousness of living is of great influence in the Joy Jewellery philosophy. Being aware of the here and now is the foundation for the unique designs. The impact of Island?s pure nature is the origin of Joy, without reference to other brands or styles. Joy Jewellery is authentic, born of an intuition that touches the heart and tell a story.