Faithfull the Brand was established in 2012 on the Island of Bali, Indonesia by the two friends Australian Sarah-Jane Abrahams & Norwegian Helle Them-Enger. Their friendship allows them to fuse Scandinavian simplicity with the Australian laid-back spirit. Together they create the perfect balance with their diverse backgrounds in design & marketing, sales & retail. The name 'Faithfull' comes from their love for all things Marianne Faithfull - who is ever evolving with her style, in fashion, music. She has always followed her own rules. The brand has a warm, feminine appeal - is youthful & effortless in design, with a flair of bohemian spirit. They aim to create affordable everyday pieces that are made for chasing the sun. All pieces in the collection are hand-made, hand-printed and hand-dyed in Bali, Indonesia.