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Nelly Phelan

I am the founder of jewellery label Idlewild. I have spent over ten years working in the fashion & accessories industry with some of Australia's most aspirational fashion and accessory brands including sass & bide, Mimco and Kookai. Idlewild was born out of a desire to combine my love of drawing and contemporary design with traditional jewellery making techniques. Drawing inspiration from symbols of ancient cultures, dreams, rituals, fairy tales and fables the design aesthetic is grounded in authenticity with a touch of luxury and a dash of playful whimsy. Each design is made by hand and crafted by skilled artisans in Bali dedicated to quality workmanship and authentic, traditional jewellery craftsmanship. I work directly with my makers to ensure ethical working practices. I believe values are expressed in deeds not just words and hold close to my heart a belief in trust, integrity and respect. The Idlewild logo is inspired by the Zen Buddhism ‘enso’ symbol that depicts a hand drawn circle in one or two uninhibited brushstrokes to express a moment when the mind is free to let the body create. We celebrate the creative spirit, idle dreamers and the wild at heart. Thanks for being part of our journey.

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